Tokyo 2020: Promoting the Creativity of the Global Metropolis

G1 Global Conference 2015
Breakout Session Ⅱ <C>
Tokyo 2020: Promoting the Creativity of the Global Metropolis

Against the background of a global trend where more and more cities compete to attract creative and innovative talent, place branding has become a key success factor for cities worldwide. Tokyo is already a vibrant metropolis with a reputation of being a leading cultural hub for the art, fashion, technology and cuisine. But as the future host of the 2020 Olympic and Paralympic Games, what are Tokyo’s priorities beyond the immediate tasks of upgrading infrastructure and managing a large influx of visitors? How can Tokyo best project its creative identity to the outside world? This session will discuss strategies for Tokyo to further enhance and promote its long-term soft power influence. (Duration: 1:15:30)

Junko Inokuma
Deputy Director General for Press Strategy
Assistant to the Governor
Tokyo Metropolitan Government

Adrian Monck
Head of Public Engagement
Member of the Management Committee
World Economic Forum

Tak Umezawa
Japan Chairman and Partner
A.T. Kearney

Koji Inoue
Senior Vice President

Ross Rowbury (Moderator)
President and Representative Director
Edelman Japan KK